PROVIDING COST-EFFICIENT INTERACTIVE SERVICE
WHICH WOULD MAKE MOVIE-GOING EXPERIENCE
MORE VALUABLE, ATTRACTIVE AND ENTERTAINING.
Designed as a flexible interactive system, ScreenClixx uses the audience’s attention, engaging the visitors to actively participate. It provides two-directional communication between the cinema screen and the cinema visitors. The ScreenClixx mobile application is currently developed for the Android OS, with plans to expand to iOS and the Windows Mobile platforms.
During pre-show time, before the movie starts, cinema visitors are being able either to scan generated unique QR code which is projected on the big screen, or to scan NFC chip which is attached on a back of a seat in front of them. Users are doing this with their smartphones, on which they previously installed ScreenClixx application for free. The application passes the code information and user data to an online server which processes it, sends it to the cinema server which adjusts it for displaying on the big screen, and sends a video signal to the digital cinema projector.
That way, the audience has the opportunity to immediately see the result of their engagement on the big screen. This concept enables the creation of a wide range of different campaigns, such as interactive loyalty promotions, sweepstakes, polls, humanitarian actions and many more. Using the potential of social networks is essential. The ScreenClixx Facebook application will be fully integrated into the cinematic module, allowing management to better profile the audience and create campaigns based on the collected data from the user profile.
ScreenClixx is designed to allow great flexibility and easy integration into existing ticketing and loyalty software, transforming the way of communication in cinema auditorium into a more attractive, engaging, two-way exchange. It makes the group experience of going to the movies even more special.
Production Manager at Eipix Entertainment (2009-2010);
Founder and President of the ISWiB festival (2006-2009)
Expert in Sales and Service Management.
CEO of Mobil3DCinema;
Executive Director at Art Vista
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